Giselle Stella was born from a moment of faith, resilience, and divine timing. After spending decades rising through the ranks of the jewelry world—from wholesale to e-commerce to Director of Merchandising—our founder Ally Davis faced a turning point. When asked to compromise her family and mental health for a bigger title, she chose peace over pressure. Months later, she was laid off.
Rather than break her, that moment built her.
Inspired by her daughter Giselle, Ally turned her passion into a purpose. Named after the gift that made her a mother, Giselle Stella is a brand rooted in love, legacy, and everyday confidence. From faith-filled sayings to pieces that remind you of your worth, every collection is made to empower you from the inside out.
This is more than jewelry. It’s joy you can wear.
