Behind the Scenes: What It’s Really Like Running a Family Business

Behind the Scenes: What It’s Really Like Running a Family Business

When people see the polished photos, the beautiful packaging, and the jewelry shining under studio lights, they often say, “Wow, you’ve built something amazing.” And while I’m grateful for that, what most don’t see is the late nights, the living room work sessions, and the moments where my whole family rallies to make this dream real.


Giselle Stella isn’t just a jewelry brand. It’s a true family business.


 


The Birth of a Brand — and a Family Legacy


My husband, Jason, believed in me so deeply that he gave me the LLC for Giselle Stella as a birthday gift. He knew I had poured 20+ years into the corporate jewelry world, and he also knew it was time for me to build something of my own — something rooted in love, legacy, and limitless possibility.


Our daughter, Giselle Stella, for whom the brand is named, is heading to college in Fall 2025. Watching her prepare for this next chapter fuels my fire to grow this business — not just for me, but to show her that she can create anything she dreams.


Then there’s our youngest, Jordan — our unofficial “Shipping Manager.” He loves helping with packing boxes and printing labels, and every time he does, I’m reminded that this brand isn’t built in isolation. It’s built on love, teamwork, and lots of grace.


 


What Family-Run Really Means


Running a family business isn’t always glamorous. There are days when inventory fills the kitchen table, when customer service emails are answered after bedtime, and when we balance back-to-school nights with prepping for pop-up shows.


But there's a beauty in that chaos — because every order isn’t just packed with care, it's packed with purpose.


When you shop with us, you're not just supporting a brand. You’re supporting:


  • A mother chasing her purpose
  • A father who believes in the dream
  • A daughter with a bright future
  • A little boy who loves to help
  • And a family that's all in, together

 


We’re More Than a Business — We’re Building Legacy


Giselle Stella is powered by prayer, perseverance, and a whole lot of packing tape. It’s the joy in a customer’s review, the pride in my daughter’s eyes, the support from my husband, and the giggles from my son when he “helps” drop off packages.


And while we’re small, we’re mighty — because everything we do is fueled by love.

 


Thank you for being part of this journey. You’re not just buying jewelry. You’re becoming part of our family.


[Meet Our Bestsellers] 

[Follow Us on Instagram]

Back to blog